Dr. Reza Marvi

Dr Reza Marvi (PhD, MSc, BSc) is a lecturer in Marketing & Strategy at Aston Business School and Director of its Online MBA. As PhD lead for the department, he mentors the next generation of marketing scholars while advancing his own research on consumer behaviour, customer engagement and experiential service design.

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Reza’s work is widely published in high-impact journals—including the British Journal of Management, Journal of Business Research, European Journal of Marketing and International Journal of Contemporary Hospitality Management—and he serves as reviewer for several of these titles. Before academia he delivered marketing-consultancy projects in the UK and Iran, giving him first-hand knowledge of cultural nuance, emerging-market dynamics and the commercial realities SMEs face.

 

At Inforge, Reza turns multidisciplinary theory into competitive advantage. He helps clients decode buyer motivations, design friction-less service journeys and deploy engagement strategies that convert and retain high-value segments—ensuring every recommendation is grounded in peer-reviewed evidence and measurable impact.